The time it will take for your website’s search engine rankings to begin improving depends on several of its characteristics prior to optimization. Older websites, with diverse backlink portfolios—and more trust from search engines—generally begin to climb in rankings faster than newer sites. The average website, at least one or two years old, will typically show first signs of improvement in search within 2 or 3 weeks of optimization. It often takes 8-10 weeks to see significant improvement, as search engines need time to crawl, evaluate, and re-index new content, and react to improved website performance.

You can expect rankings to improve over time, not diminish. Many of our clients see their rankings rise with every Google update (additions/improvements to Google’s ranking algorithms), just as Springboard SEO’s website has over the years. Contrarily, in that time, many of our competitors have fallen from the first page of results for competitive keywords as a result of using a quick fixes and band-aid solutions, instead of thorough planning and careful implementation.

Search engine optimization methods we use are tailored to each website’s strengths and weaknesses; however, the types of improvements made with SEO fall into 3 categories:

• Website construction. The behind-the-scenes Web languages and technology that hold your site together, i.e., static vs dynamic pages, content management systems, quality of HTML/CSS, etc.
• Content. All the information (text, images, media) on your site, its structure, its accessibility to search engines and people, and how well it satisfies the needs of your visitors.
• Marketing: The use of social media to create buzz and increase links to your site. Backlinks from search engine respected websites in turn earn your site that respect and boost your rankings.

Internal linking is one of the vital SEO aspects in SEO whereas in-links are the parts from the Screaming Frog tool genre. Internal links also connect your content and give Google an idea of the structure of your website. They can establish a hierarchy on your site, allowing you to give the most important pages and posts more link value than other, less valuable, pages. So using the right internal linking strategy can boost your SEO!

An internal link connects one page of a website to a different page on the same website. Whereas the same page internal links emphasize particularly for that specific page which we want to target to rank for a specific keyword.

Build more ‘followed’ links to your site and your Domain Rating will increase. Just a side note that if the site you get a link from has a low DR score itself, or links out to lots of websites, in that case, the increase in Domain Rating may be negligible.

While technically not a penalty, duplicate content can still have an impact on search engine rankings. When duplicate content SEO occurs, webmasters may suffer rankings and traffic losses.