Pro Digital Solutions Annual Report 2023

Year-End Achievements

In the past year, we have delivered some of the most impressive and impactful projects for our clients, across different industries and niches. Explore key moments from our achievements:

UK Market Size and Growth Stats

When running a digital marketing campaign, we find it essential to understand the market we’re operating in. Here are some insightful statistics on the size and growth of the UK market.

The UK is one of the leading digital markets in the world, with a digital advertising spending of 26.1 billion British pounds in 2022.
This was more than twice the amount reported in 2017 and represented a 60 percent increase from 2020 to 2022.
The UK also has the largest digital publisher revenue in Europe, reaching 1.3 billion British pounds in the second quarter of 2023.
The digital transformation market in the UK was valued at 35.11 billion U.S. dollars in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 27.7 percent from 2023 to 2030.
The main drivers of this growth are various industries’ increasing adoption of cloud computing, artificial intelligence, big data, and Internet of Things technologies.
The digital marketing industry in the UK is also thriving, with a wide range of channels and formats available for advertisers and marketers.
The leading marketing channels in the UK in 2020 were social media, email, and content marketing.
The leading digital ad formats in Europe in 2022 were display, video, and search.
The share of mobile in the digital advertising market in Europe was projected to reach 72 percent by 2028.

USA Market Entry and Growth Strategy

In 2024, we made the strategic decision to enter the US market, which is recognized as the largest and most dynamic digital market globally. Before proceeding with this initiative, it’s essential to outline why allocating our efforts to the US market is a valuable undertaking.

The US digital advertising spending reached 191.8 billion U.S. dollars in 2022 and is projected to grow at a CAGR of 9.4 percent from 2023 to 2029.
The USA digital transformation market was valued at 438.5 billion U.S. dollars in 2022 and is expected to grow at a CAGR of 18.5 percent from 2023 to 2030.
The main drivers of this growth are the increasing demand for cloud services, e-commerce, cybersecurity, and smart devices by various sectors.
The USA digital marketing industry is also highly diverse and innovative, with various channels and formats available for advertisers and marketers.
The leading marketing channels in the USA in 2020 were social media, email, and content marketing.
The leading digital ad formats in the USA in 2022 were display, video, and search.
The share of mobile in the digital advertising market in the USA was 69 percent in 2022 and is expected to reach 77 percent by 2028.

Allover Market Overview

The digital marketing industry is rapidly growing, with global digital ad spending hitting $378.16 billion in 2020 and projected to reach $526.17 billion by 2024, according to eMarketer. By 2024, digital ad spending is anticipated to represent 60.5% of total media ad spending, up from 52.1% in 2020.

Some of the key trends and opportunities that shape the digital marketing industry are:

Rise of E-Commerce: The COVID-19 pandemic accelerated online shopping, with global e-commerce sales growing 27.6% in 2020, reaching $4.28 trillion, according to a Shopify report. Expected to hit $5.4 trillion in 2022, 84% of consumers shopped online during the pandemic, and 150 million first-time online shoppers emerged in 2020.
Role of Data and Analytics: For effective digital marketing, offering insights into online audience behavior. According to Statista, the global big data and business analytics market was valued at $189.1 billion in 2019 and is projected to reach $274.3 billion by 2022.
Evolution of Social Media: Social media is a vital channel for digital marketing, connecting businesses with audiences. Hootsuite’s report reveals 4.62 billion global users in 2023, expected to hit 5.04 billion by 2024. Users spend an average of 2 hours and 27 minutes daily, up 6 minutes from 2022. Popular platforms include WhatsApp, Instagram, Facebook, YouTube, and TikTok, as chosen by internet users.

This means there is a huge demand and opportunity for digital marketing services that can help businesses create and manage effective and engaging social media campaigns.

We are always monitoring and analyzing the market and industry conditions, and adapting our strategies and solutions accordingly. We are also always exploring and experimenting with new and emerging technologies, platforms, methods, and regions to stay ahead of the competition and to offer our clients the best and most innovative solutions.

Leadership Team

Our leadership team comprises seasoned and skilled professionals in the digital marketing industry, united by our shared vision and values. Their leadership fosters passion and excellence within our company. Supported by a team of equally talented and passionate professionals, we collaborate to consistently deliver optimal results and value for both our clients and our organization.

Future Projects

In the upcoming years, we have some exciting and challenging projects that we are working on or planning to launch. These projects are aligned with our vision and goals, and they reflect our creativity and innovation. Here are some of the key projects that we are looking forward to:

Academy: We plan to launch an online learning platform that offers courses and resources on digital marketing topics like web design, SEO, and social media. Geared towards empowering digital marketers, entrepreneurs, and businesses, it provides knowledge and tools for success, showcasing our expertise and generating revenue and leads for our company.
Awards: Pipeline focuses on an annual event celebrating outstanding digital marketing projects, campaigns, and results from the previous year. To improve our work quality, customer satisfaction, and industry leadership, enhancing brand awareness and reputation. The event fosters stronger relationships with partners, clients, and employees while inspiring us to maintain excellence and innovation.
Foundation: Work on social responsibility initiatives by using our digital marketing skills to support causes and organizations, making a positive impact on society and the environment. Aligned with our values to reflect our commitment to the greater good, enriching our work culture and boosting morale.

We believe this will take our company and our clients to the next level, and confident that we have the capabilities and the resources to execute and deliver these projects successfully and effectively.

Thank You to Stakeholders, Partners, Clients, and Team

We would like to take this opportunity to say thank you to our stakeholders, who have been with us and supported us throughout this journey. Special thanks to Facebook, Shopify, WordPress, Semrush, and Meta for their invaluable contributions. To Release My Vehicle, Protect My Taxi, Simple Insurance Solutions, Invicta, Hassan AC Repair, and Signature Insurance—your trust means everything. We have great appreciation for our Talented Team for their passion and innovation. Thank you to everyone for being integral to our success narrative.

We hope you enjoyed our annual report; feel free to share your thoughts and stay connected through our website and social media. Excited for what lies ahead in the coming year and beyond!

Thank you for being part of Pro Digital Solutions.

Sincerely,

The Pro Digital Solutions Team